Top pick
Ubersuggest
Match 68/100 · $29/mo · save ~$1389/yr
- Budget
Best free & cheaper alternatives to SEMrush (2026)
All-in-one SEO and marketing suite.
SEMrush typical price: $139.95/mo Estimated Price checked: 2026-07-27 · Page updated 2026-08-19
Key takeaways
- Best free: Google Keyword Planner (match 60/100).
- Est. savings vs SEMrush: ~$1389/year with Ubersuggest.
- Ranked by match score + price; paid placements labeled (see Trust).
- Trial real files before canceling SEMrush.
What is the best alternative to SEMrush?
Short list of the highest-ranked free and cheaper options (match score + price). Details and full ranking follow.
Top free & cheaper alternatives to SEMrush
Ranked by closest match score, then lower price. Free options surface when they fit. How we rank: methodology · trust.
#1 · match 68/100
Ubersuggest
Ubersuggest — often a stronger value alternative.
Budget
#2 · match 60/100
Google Keyword Planner
Google Keyword Planner — often a stronger value alternative.
Free
#3 · match 50/100
Matomo
Matomo — often a stronger value alternative.
Analytics FOSS
SEMrush vs cheaper alternatives — price comparison table
| Tool | Price | Match | Est. savings vs SEMrush | Link |
|---|---|---|---|---|
| SEMrush (paid baseline) | $139.95/mo | — | — | |
| $29/mo | 68/100 | $1389/yr | Open | |
| Free | 60/100 | $1679/yr | Open | |
| Free | 50/100 | $1679/yr | Open |
We may earn a commission on some links. Approximate seed pricing — verify on vendor site CheaperThan is independent comparison content, not affiliated with SEMrush unless stated. Author: CheaperThan Editorial · Sources: public vendor pricing + catalog match notes · Methodology.
Compare side-by-side: SEMrush vs Google Keyword Planner · SEMrush vs Ubersuggest
How to pick a cheaper SEMrush alternative
- Review the top SEMrush alternatives. Start with Ubersuggest as the highest match + price pick on this page, and note any free options such as Google Keyword Planner.
- Trial with real work. Export a sample project from SEMrush and test the same workflow in the alternative before you cancel anything.
- Confirm price and savings. Verify current vendor pricing. Estimated savings vs SEMrush for Ubersuggest are about $1389/year — labeled Estimated or Verified on CheaperThan.
- Read trust & guides, then switch. Check /trust/ for how ranking and paid placements work, browse /guides/ for editorial deep-dives, then migrate and cancel SEMrush only when ready.
FAQ: free & cheaper alternatives to SEMrush
What is the best free alternative to SEMrush?
Google Keyword Planner is the best free alternative to SEMrush on this page (match score 60/100). Google Keyword Planner — often a stronger value alternative. Always trial free tiers before migrating critical work.
Cheaper than SEMrush — what should I use?
If you want cheaper than SEMrush, start with Ubersuggest at about $29/mo. CheaperThan ranks by closest match plus lower price.
How much does SEMrush cost per month?
SEMrush is listed at about $139.95 per month (or $1679/year). Price checked 2026-07-27. Vendor pricing changes — confirm on the official site.
How much can I save switching from SEMrush?
Switching from SEMrush to Ubersuggest can save about $1389 per year (~$110.95/month). Other rows show savings for each alternative.
Is Google Keyword Planner good enough vs SEMrush?
Match scores estimate feature/use-case overlap, not perfection. Google Keyword Planner scores 60/100 for SEMrush workflows. For pro production, test your real files before canceling SEMrush.
Free seo tools like SEMrush?
Yes — in SEO, free options such as Google Keyword Planner are commonly used instead of SEMrush. See also related tools in this category below and /best-free/seo/.
How does CheaperThan rank SEMrush alternatives?
We sort alternatives by match score first, then free-first when free options fit, then lower price. Paid placements (Starter/Featured/Spotlight) are labeled advertising and do not rewrite organic order. CheaperThan labels Estimated vs Verified prices, ranks by match score + price (free-first when they fit), and never invents user star reviews. See /trust/ and /methodology/.
Are the SEMrush prices on this page accurate?
SEMrush shows Estimated pricing (checked 2026-07-27). Approximate seed pricing — verify on vendor site Always verify on the official site before you buy or cancel. Transparency: /trust/ and /methodology/.
How do I switch from SEMrush to a cheaper alternative?
1) Open the top pick Ubersuggest and run a real-file trial. 2) Export or migrate critical projects from SEMrush. 3) Compare feature gaps against your must-haves (match score is a guide, not a guarantee). 4) Cancel SEMrush only after you confirm the workflow. Full process notes: /trust/ and /guides/.
How do I list my product as a SEMrush alternative?
Use List your tool ($9–$49 via PayPal) for paid placement, or Submit for free moderation. Listings appear next to people searching free/cheaper alternatives to SEMrush. Contact: [email protected]
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