SEMrush vs Google Keyword Planner
Side-by-side price and match comparison — SEO.
Price & match side-by-side
| SEMrush | Google Keyword Planner | |
|---|---|---|
| Monthly | $139.95 | Free |
| Annual | $1679 | Free |
| Free tier? | No (paid baseline) | Yes — free |
| Match score | — (baseline) | 60/100 |
| Est. savings | — | ~$1679/yr |
| Visit | Paid product | Open free |
Strengths often cited for Google Keyword Planner: Free
Google Keyword Planner — often a stronger value alternative.
Approximate seed pricing — verify on vendor site
FAQ
Is Google Keyword Planner cheaper than SEMrush?
Yes — Google Keyword Planner is free, while SEMrush is about $139.95/mo. Estimated annual savings: $1679.
How good is Google Keyword Planner as a SEMrush alternative?
Match score 60/100 for typical SEMrush workflows. Google Keyword Planner — often a stronger value alternative. Trial both before you cancel.
SEMrush vs Google Keyword Planner — which should I pick?
Pick Google Keyword Planner if you want to save ~$1679/yr and accept a 60/100 feature match. Stay on SEMrush if you need its full pro suite and ecosystem.
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