Best free & cheaper alternatives to ActiveCampaign (2026)

CRM + email marketing automation.

ActiveCampaign typical price: $29/mo Estimated Price checked: 2026-07-27 · Page updated 2026-08-19

Key takeaways

  • Best free: Mautic (match 82/100).
  • Est. savings vs ActiveCampaign: ~$348/year with Mautic.
  • Ranked by match score + price; paid placements labeled (see Trust).
  • Trial real files before canceling ActiveCampaign.

What is the best alternative to ActiveCampaign?

Short list of the highest-ranked free and cheaper options (match score + price). Details and full ranking follow.

Top pick · Free

Mautic

Match 82/100 · Free · save ~$348/yr

  • Open source

Open free

#2 · Free

Brevo

Match 78/100 · Free · save ~$348/yr

  • Cheaper

Open free

#3 · Free

Listmonk + CRM DIY

Match 65/100 · Free · save ~$348/yr

  • FOSS stack

Open free

Top free & cheaper alternatives to ActiveCampaign

Ranked by closest match score, then lower price. Free options surface when they fit. How we rank: methodology · trust.

#1 · match 82/100

Mautic

Mautic — often a stronger value alternative.

Open source
Free
Free / mo
Save ~$348 / year
~$29/mo less

Open free

#2 · match 78/100

Brevo

Brevo — often a stronger value alternative.

Cheaper
Free
Free / mo
Save ~$348 / year
~$29/mo less

Open free

#3 · match 65/100

Listmonk + CRM DIY

Listmonk + CRM DIY — often a stronger value alternative.

FOSS stack
Free
Free / mo
Save ~$348 / year
~$29/mo less

Open free

ActiveCampaign vs cheaper alternatives — price comparison table

Comparison of ActiveCampaign ($29/mo) vs free and cheaper alternatives. Match is editorial (0–100). Savings are estimates as of 2026-08-19.
ToolPriceMatchEst. savings vs ActiveCampaignLink
ActiveCampaign (paid baseline)$29/mo
#1 Mautic
Free 82/100 $348/yr Open
#2 Brevo
Free 78/100 $348/yr Open
#3 Listmonk + CRM DIY
Free 65/100 $348/yr Open

We may earn a commission on some links. Approximate seed pricing — verify on vendor site CheaperThan is independent comparison content, not affiliated with ActiveCampaign unless stated. Author: CheaperThan Editorial · Sources: public vendor pricing + catalog match notes · Methodology.

How to pick a cheaper ActiveCampaign alternative

  1. Review the top ActiveCampaign alternatives. Start with Mautic (free) as the highest match + price pick on this page, and note any free options such as Mautic.
  2. Trial with real work. Export a sample project from ActiveCampaign and test the same workflow in the alternative before you cancel anything.
  3. Confirm price and savings. Verify current vendor pricing. Estimated savings vs ActiveCampaign for Mautic are about $348/year — labeled Estimated or Verified on CheaperThan.
  4. Read trust & guides, then switch. Check /trust/ for how ranking and paid placements work, browse /guides/ for editorial deep-dives, then migrate and cancel ActiveCampaign only when ready.

Trust & transparency · Guides · Methodology · Best free Email marketing

FAQ: free & cheaper alternatives to ActiveCampaign

What is the best free alternative to ActiveCampaign?

Mautic is the best free alternative to ActiveCampaign on this page (match score 82/100). Mautic — often a stronger value alternative. Always trial free tiers before migrating critical work.

Cheaper than ActiveCampaign — what should I use?

If you want cheaper than ActiveCampaign, start with Mautic (free). CheaperThan ranks by closest match plus lower price.

How much does ActiveCampaign cost per month?

ActiveCampaign is listed at about $29 per month (or $348/year). Price checked 2026-07-27. Vendor pricing changes — confirm on the official site.

How much can I save switching from ActiveCampaign?

Switching from ActiveCampaign to Mautic can save about $348 per year (~$29/month). Other rows show savings for each alternative.

Is Mautic good enough vs ActiveCampaign?

Match scores estimate feature/use-case overlap, not perfection. Mautic scores 82/100 for ActiveCampaign workflows. For pro production, test your real files before canceling ActiveCampaign.

Free email marketing tools like ActiveCampaign?

Yes — in Email marketing, free options such as Mautic are commonly used instead of ActiveCampaign. See also related tools in this category below and /best-free/email/.

How does CheaperThan rank ActiveCampaign alternatives?

We sort alternatives by match score first, then free-first when free options fit, then lower price. Paid placements (Starter/Featured/Spotlight) are labeled advertising and do not rewrite organic order. CheaperThan labels Estimated vs Verified prices, ranks by match score + price (free-first when they fit), and never invents user star reviews. See /trust/ and /methodology/.

Are the ActiveCampaign prices on this page accurate?

ActiveCampaign shows Estimated pricing (checked 2026-07-27). Approximate seed pricing — verify on vendor site Always verify on the official site before you buy or cancel. Transparency: /trust/ and /methodology/.

How do I switch from ActiveCampaign to a cheaper alternative?

1) Open the top pick Mautic and run a real-file trial. 2) Export or migrate critical projects from ActiveCampaign. 3) Compare feature gaps against your must-haves (match score is a guide, not a guarantee). 4) Cancel ActiveCampaign only after you confirm the workflow. Full process notes: /trust/ and /guides/.

How do I list my product as an ActiveCampaign alternative?

Use List your tool ($9–$49 via PayPal) for paid placement, or Submit for free moderation. Listings appear next to people searching free/cheaper alternatives to ActiveCampaign. Contact: [email protected]

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